In today’s episode, we discuss:
- Embrace a “greatness over perfection” mindset to fuel creativity and avoid stagnation. Lauren learned that seeking perfection sets ceilings and fosters disappointment, while aiming for personal greatness keeps you evolving; by shifting your mindset this way, you allow yourself room for growth, more creative output, and less self-judgment, which benefits anyone seeking fulfillment and innovation in any field.
- Align your work and life as closely as possible with what you love. Lauren insists on infusing her passion for music and creativity into her work, and when that’s not possible, she finds ways outside of work to feel fulfilled; everyone benefits by seeking or creating alignment between their passions and daily activities, which boosts motivation and overall life satisfaction.
- Stay open to unexpected career forks and don’t fear following your curiosity. Lauren’s pivotal choice between a theater tour and an HBO job taught her to pursue new opportunities even without guarantees; you too can learn from serendipitous crossroads, as flexibility and openness often lead to bigger breaks and more satisfying work than rigid planning.
- Use pressure as a moment to pause and collaborate rather than panic. When faced with a high-stakes challenge with Joan Rivers, Lauren demonstrated the value of staying calm and working with her team. So, when you find yourself in a similar situation, remember that stressful moments are best met with composure, seeking help, and trusting your problem-solving skills.
L A U R E N C A S S I D Y
Guest Bio
Lauren Cassidy, the founder of LC Studio Productions, has spent her career staging productions that come to life both on-screen and in person, where strategy, storytelling, and execution meet. Picture a show where C-suite executives are the lead actors, the brand is the script, and the audience is everyone from consumers to business partners. Her role? Casting the right team, directing the production, making sure the lines land, and yes, reminding people that Post-its are not, in fact, a filing system. Lauren brings all the pieces together so that when the curtain rises, the story doesn’t just play. It sticks.
During her 17 years at AMC Networks, Lauren built and led an internal creative studio that doubled as a powerhouse production crew for five core brands and streaming platforms. She produced everything from record-breaking campaigns and B2B activations to all-hands meetings that looked suspiciously like late-night variety shows. (Think executives who never thought they’d sing suddenly nailing a parody number with surprising confidence.) Along the way, she earned a reputation as the connective tissue, linking strategy to execution, creativity to business goals, and vision to reality. Awards, industry recognition, and happy executives were part of the outcome, but the real thrill was watching teams she mentored flourish in the spotlight.
When she’s not orchestrating corporate blockbusters, Lauren borrows inspiration from theater, music, and pop culture while also fronting a rock band. For her, work has always been about building the right ensemble, setting the stage for success, and giving people a reason to lean in. Whether it’s a breakthrough campaign, film festival, upfront, social impact PSA, or an executive keynote, Lauren believes the show must not just go on; it should leave an impression worth remembering.
Website/Social Links:
@laurenbcassidy
https://www.linkedin.com/in/lauren-cassidy/
www.lcstudio.io
Business Innovation Group
DBA Belinda Pruyne
PO Box 373
Chester, MD 21619
Business Innovation Group
DBA Belinda Pruyne
PO Box 373
Chester, MD 21619