Guest Bio
Kash Rocheleau is the CEO of Icon Foods, a leading supplier of clean-label sweetening systems and functional ingredients for the food and beverage industry. With a background in finance and a deep passion for innovation, Kash brings a unique blend of analytical rigor and creative problem-solving to the world of food science and formulation.
Under her leadership, Icon Foods has continued to pioneer sugar reduction strategies using natural sweeteners like allulose, stevia, monk fruit, erythritol, and soluble fibers. Kash is a strong advocate for transparent labeling, functional nutrition, and providing CPG brands with concierge-level support—from custom formulation guidance and particle reduction to full-scale production planning. Known for her sharp industry insight and no-nonsense leadership style, she is committed to helping brands bring better-for-you products to market without compromising taste, texture, or integrity.
Kash is also a regular contributor to thought leadership in clean label trends, gut health innovation, and female-focused wellness solutions in food and beverage. When she's not driving the next big formulation breakthrough, she's focused on mentoring emerging talent and fostering a culture of agility, ownership, and continuous improvement at Icon Foods.
Website/Social Links
https://www.iconfoods.com/
www.linkedin.com/in/kash-rocheleau-a0678528/
Business Innovation Group
DBA Belinda Pruyne
PO Box 373
Chester, MD 21619
Business Innovation Group
DBA Belinda Pruyne
PO Box 373
Chester, MD 21619