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Today, on Notable Leaders’ Radio, I speak with Kash Rocheleau, CEO of Icon Foods, Inc.. She discusses the importance of mentorship, fostering cultures of ownership and transparency, and explains why real growth occurs when we step outside our comfort zones.

In today’s episode, we discuss:

Recognize the impact of supportive mentors in your life. Seek out people who champion your goals and remind you of your strengths during challenges; even one person who believes in you can turn obstacles into opportunities.

Lean into self-reliance but also understand when collaboration is important. Balancing independence with the ability to ask for help allows you to own your journey while benefiting from collective wisdom, a dynamic that improves both personal and professional relationships.

Embrace your imperfections as valuable leadership assets. When you let go of perfectionism and openly admit your mistakes, it demonstrates authenticity that naturally builds trust and boosts team morale. Remember, vulnerability can often be your greatest strength.

Foster cultures of ownership and transparency wherever you are. Whether as a leader or team member, contributing to an environment where people feel responsible for outcomes creates a sense of pride and belonging that benefits everyone.

Reexamine the personal “ceilings” you accept or create in your life. Believe that your potential is not capped by others but by yourself, and seek (or become) the kind of support that encourages ambition, so you always have the permission to grow.

KASH ROCHELEAU

    Guest Bio
    Kash Rocheleau is the CEO of Icon Foods, a leading supplier of clean-label sweetening systems and functional ingredients for the food and beverage industry. With a background in finance and a deep passion for innovation, Kash brings a unique blend of analytical rigor and creative problem-solving to the world of food science and formulation.

    Under her leadership, Icon Foods has continued to pioneer sugar reduction strategies using natural sweeteners like allulose, stevia, monk fruit, erythritol, and soluble fibers. Kash is a strong advocate for transparent labeling, functional nutrition, and providing CPG brands with concierge-level support—from custom formulation guidance and particle reduction to full-scale production planning. Known for her sharp industry insight and no-nonsense leadership style, she is committed to helping brands bring better-for-you products to market without compromising taste, texture, or integrity.

    Kash is also a regular contributor to thought leadership in clean label trends, gut health innovation, and female-focused wellness solutions in food and beverage. When she's not driving the next big formulation breakthrough, she's focused on mentoring emerging talent and fostering a culture of agility, ownership, and continuous improvement at Icon Foods.

    Website/Social Links
    https://www.iconfoods.com/
    www.linkedin.com/in/kash-rocheleau-a0678528/

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    C O M P A N Y
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    Business Innovation Group
    DBA Belinda Pruyne
    PO Box 373
    Chester, MD 21619

    Phone: (646) 450-4244
    © C O P Y R I G H T  2 0 2 1  B E L I N D A  P R U Y N E  
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